#Nerdbird: Virgin America?s Newest Plane Is a Twitter Hashtag

Look! Up in the sky! It?s a bird! It?s a plane! It?s a hashtag?

Why, yes. Social media savvy brand Virgin America is taking its love of Twitter to new heights and has unleased #nerdbird ? a first-of-its-kind hashtag-named and branded plane ? on the skies.

In appropriate fashion, the brand announced it had dedicated the 39th ?bird? in its growing fleet of aircrafts to its social media fans and followers with a Facebook update and a tweet.

We?ve got to hand it to Virgin America. Branding a plane with a dedicated hashtag is an ingenious way for it to market its social media prowess ? and to encourage its army of social media supporters to pump up their Virgin America-related Twitter and Facebook posts.

And, perhaps, #nerdbird?s flights will also help it fly high atop Twitter?s Trending Topics.

Source: http://feeds.mashable.com/~r/Mashable/SocialMedia/~3/rUvNvP6pOKM/

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