ICANN's Release of Generic Top Level Domains: More Hype Than Hope

[unable to retrieve full-text content]Unless you are in the business of buying and selling domain names, the costs heavily outweigh the benefits for acquiring a gTLD. Small and midsize businesses should consider sticking with the dot-com extension and allocating their marketing dollars through paid search advertising, SEO and Social Media efforts.

Source: http://ezinearticles.com/6392092

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