YouTube is already become one of the most popular websites on the internet and people admit that they spend hours on the video sharing site that has millions of views on a daily basis. The site continues to grow and people are now able to use YouTube marketing tips that work for their own benefit. A lot of businesses are now able to use YouTube as their platform to reach out and find more potential customers.
?more at?YouTube Marketing Tips That Work
Contrary to what most people seem to think, YouTube is not just a vapid online video streaming platform that features videos of adorable kittens and hilarious animal antics. YouTube, with a larger cumulative membership base than Facebook and Twitter combined, also serves as a very effective social media platform. Some people might look askew at this observation, and that can be forgiven.
Because in the cursory glance, YouTube doesn?t make its marketing viability apparent. Neither does the often obscene and inane comments on most video channels help its claim to be a social media platform. If one scrutinizes a little more closely though, one would notice the enormous marketing potential that YouTube possesses.
Besides the massive number of members and casual viewers who regularly surf YouTube, the involvement of the visual media in this website only adds to the effect o the punch that YouTube can pack in putting across an idea. And what is marketing if it?s not putting across an idea to the target demographic?
Various web marketing blogs always ask entrepreneurs to face one cold hard fact at the onset; their video is not likely to generate video-virality in the way videos of kittens frolicking in the grass do. But that should not deter from engaging in creating a marketing drive for YouTube, because the focus of such a marketing drive would be to engage and conscript the loyalty of a specialized section of the demographic.
?more at?YouTube Marketing Tips For Small Businesses
Why YouTube?
The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.
Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube? every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.
In other words, there?s a lot of competition for those eyeballs. So, how do you maximize your YouTube marketing results?
#1: Create compelling videos.
Most of us will never create a ?viral? video with millions of views because we don?t own a piano-playing cat or a sneezing baby panda, but thankfully those aren?t required for success. In fact, most of us couldn?t handle a million new customers all at once, anyway. ?Now serving 3,424,022. No? Now serving 3,424,023. Please, everyone, form a straight line. No pushing.?
This is not your competition. Thank God.
Instead, you should create content that addresses your audience?s needs. Your goal should be to create videos that are helpful, valuable and compelling to your prospects and clients. If you can blog about it, you can create a video about it. Your video content may consist of how-to?s, answers to frequently asked questions, expert interviews, screen video captures, slide shows and more.
Mari Smith provides some great suggestions on content creation in How to Integrate Video Into Your Social Media Marketing.
While many people may have questions on the technical aspects of video creation, I?ll leave that to people more skilled than myself. Be sure to check out video guru Steve Garfield?s site and Dave Kaminski?s WebVideoUniversity.com.
#2: Make your video findable.
Your videos should be findable both within and outside of YouTube. Videos often appear on the first page of search engines, and are a proven method of leap-frogging your competition to the top of the search results page. The fact that Google owns YouTube can?t be overlooked.
Create a video that targets your audience?s searches and you?ll grab their attention.
To make your video more findable, you?ll want to focus on three key areas:
- Title: Make sure your targeted keywords are in the first few words of your title. Another trick is to add a colon after your initial keywords and rephrase your title for maximum effect. For example, your video on saving money for college might be called ?College Savings Plans: The 529 Plan and Your Child.?
- Description: Two things to keep in mind here: 1) start your description with a full URL, and 2) don?t be stingy with your description?more is? well, more. Be as descriptive and keyword-rich as possible. This will help you get found more easily by people searching YouTube for your type of content. You can also include more URLs throughout your content.
Create links from your video description (as Amy Porterfield did here) to a page you want to drive traffic to.
- Tags: Be sure to include any and all related keywords in the tags field.
These aren?t the only variables in getting found, but they?re the easiest to manage and control. Page views, subscribers, comments and likes can all affect your video?s visibility.
#3: Brand your YouTube channel.
Even without spending the big bucks for a brand channel or becoming a YouTube partner, you still have the opportunity to create a branded experience on YouTube.
Consider your YouTube channel your ?home away from home.? In other words, you can turn your channel into a destination. Here are some suggestions to get you started:
- Create a custom background and choose your colors to match your branding. As with every social media platform, the more branded and ?lived-in? your profile appears, the more credibility you appear to have? warranted or not. A generic or default design makes you appear fly-by-night.
Be sure to brand your YouTube channel appropriately.
- Choose ?Player View? as your layout. Unlike the Grid View, the Player View features one big video that can be set to autoplay. Because total views can positively impact your visibility, you want to make sure your featured video is set to autoplay.
Choose Player View and Autoplay Featured Video for maximum effect.
- Create Playlists and feature your best content in the right column. Playlists are a way of organizing videos on YouTube. Although you can create playlists of any video?whether you made it or not?for your channel, consider creating a playlist of your most popular videos, or ones that best represent your products and offerings.
For example, if you offer bicycling tours of New England, you might create a playlist that consists of ?Bike Tours of Maine,? ?Bike Tours of New Hampshire,? ?Bike Tours of Vermont,? and so on.If you own a pet store, you might have a Care & Feeding playlist with such hits as ?Taking Care of Your Iguana,? ?Feeding Tips for Your Parakeet,? and ?What Will Your New Pet Snake Eat??Just as you have a home page on your website and silos of information for your different products and services, you can replicate this on your channel through clever use of the Featured Video and Playlist.
#4: Use annotations to build subscribers.
You can add annotations to your YouTube videos that include clickable calls to action. These annotations appear on top of your videos for a specified length of time and can include links to other videos, playlists or channels, or include a subscribe option.
This is also helpful if you have created a video with out-of-date information. Rather than deleting the video, you can create a new video. Then go back to the original video and embed a link that takes people to the updated, corrected version.
(If you make Facebook how-to videos, you should expect to use this trick quite a bit.)
#5: Post a bulletin and alert your friends and subscribers.
At the top of your channel is the Post Bulletin tab. You can create a bulletin and a link to a video that will appear on your subscribers? and friends? home pages. This is a great way to draw extra attention?and traffic?to your video.
Increase your visibility by posting a bulletin.
Bulletins appear on subscribers? and friends? home pages.
#6: Use YouTube Ads.
Julie Perry, the social media director at BLASTmedia, calls these the ?last frontier? of online advertising.
She reports, ?People are coming [to YouTube] and directly entering in search queries of what they?re looking for? You can bid on those keywords just as you would Google pay-per-click. But instead of a text ad coming up on the right-hand side as it does on Google, you get a video and a thumbnail of a video.?
?The best part is that you can bid on keywords for pennies on the dollar compared to what you pay for a Google text ad or even a Facebook ad.?
You can bid on keywords in YouTube just like on Google.
Julie also talks about another type of YouTube advertising, ?Once you have your video submitted as a Promoted Video, it then has the opportunity to run what are called ?CTA? ads. CTA stands for ?call to action.? They?re clickable and they allow you to click right over from a video to a website.?
For an in-depth interview with Julie Perry, check out Killer YouTube Marketing Tactics for Small Business.
#7: Leverage other social media platforms.
YouTube is a social media platform, not an island. Here are some ways to extend the reach of your video and make it more shareable:
- Blog it. Every time you post a new video, you should create a blog post around it. Use a keyword-rich title, and fill your post with appropriate, complementary content. This will deliver your video to your blog subscribers and increase its chances of being found in a search. Plus, you can add your own sharing buttons on your blog, making it easier for other people to share your content.
- Post it to Facebook. Whether on your profile page or on your business page, you can reach a much wider audience on Facebook. Plus, video is a great way of increasing your EdgeRank.
- Tweet it. Good content goes farther on Twitter.
- Submit it to StumbleUpon. This social bookmarking site has always been a powerful referrer, and recently surpassed Facebook (yes, that Facebook!) for driving the most U.S. web traffic for social media sites.
#8: Review YouTube Insights for more, um, insights.
YouTube has some powerful analytics that give you insight into who?s watching your videos and how they discovered them. You can gather information on an individual video or on all the videos you?ve uploaded.
Reviewing your most-watched videos or the videos with the most community feedback (comments, likes, etc.) can point to what type of content resonates most with your target audience.
?
1. Keep it Short and Simple
First of all, YouTube is a not used for dumping massive files. The size of the video files you can upload to YouTube is quite limited so you must keep it simple and short. Most of the visitors do not check out long and boring videos so I suggest that you do not go over 5-6 minutes. If you know your niche well, 5 minutes is a good deal; make sure you include all the important details. However, if you have a video that needs to be longer then you can simply break them into smaller segments and then upload it separately.
2. Keep it Relevant to The Topic
For creating a successful YouTube video for marketing, you must make sure that your video clips are relevant to your niche or topic. People are constantly searching for information and videos related to your niche so make sure that you are covering your topics in your videos and include all the necessary details. A YouTube channel should focus on one niche or topic. If you want to create something on another niche then it is better that you create another channel.
For example: A music channel should have everything related to music while a money making channel should have every videos related to money making.
3. Brand Your Content and Videos
If you are the original creator of the content then you should brand it with your name and logo along with a link to your website. Branding is very important because it gives you the credibility. On top of that, if your videos provide value then tons of visitors will share them with others. In this way, if your video is posted or uploaded elsewhere, you will still get the credit and traffic because of your branding.
There are several good tools that can help you do mark your content.
4. Use Humor in Your Videos
Check out some of the funny videos on YouTube. Have you ever wondered why they receive tons of traffic every day? People love humor; we all love to laugh. Humor is also one of the best methods for attracting audience or a targeted group. There are several popular YouTube channels that have spread their messages across using humor in their videos. If your videos are not interesting, there is no point in checking them out. Be real and make a difference.
5. Promote Your Videos
Now the most important part: marketing and promoting your videos. Your videos will never get seen if you don?t promote them well. Of course, unless you are a celebrity or a hotshot, in that case it?s totally different. There are multiple ways of promoting your content. First, you can email your friends and subscribers and tell them about it. You can also create several web 2.0 properties such as Squidoo, Hubpages, Weebly and include your videos in them. Get a twitter account and a facebook fan page, do ppc, email marketing, forum and blog posting and many more. I can name tons of methods but I hope you got the point.
?more at Top Five?YouTube Marketing Tips
As a small business you are competing normally against larger ones. In today?s world, you have some pretty useful tool you didn?t have a decade ago. One of them being Youtube. A social media video site that Google bought for a little over a billion dollars only a few short years ago. Not only is Youtube the largest video site online. It is also the most used, the most searched, and the most shared video site on the planet! If you have any imagination at all, you can see why your small business should be utilizing this powerful tool today!
Here are 5 tips to help get you started:
1. Customize Your Channel
Youtube has enabled anyone with a channel to customize the colors and graphics. If you take a look at some big brand names like Skittles or Bleach you will see that each one has customized it enough for the user to recognize their brand. Do the same with your channel. If you can not, hire someone to do it. There are plenty of cheap freelancers online and on Fiverr that can do this job for you in a matter of days for a small fee. But we are expecting most of our audience to be designers, this means you should take a few hours on Saturday or Sunday and create a beautiful design!
2. Subtitle All Your Videos
Source: http://www.powerfulvideomarketing.com/youtube-marketing-tips/
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