A business contact list is vital to achieve a low cost sales & marketing plan, so it?s quite incredible that many business owners fail to recognise the benefits of business contacts & business social networking. I list 10 reasons why people don?t join contact networks as a network contact.
And so every business contact manager can differentiate between a corporate network & small business networking, & so every new business contact can capitalise on the added value of their contact network.
10 Reasons Why People Don?t Join Contact Networks
1. Most business owners are too lazy to contact network.
2. No perceived need for business social networking.
3. No desire to join small business networking.
4. Many consider the associated costs of joining a corporate network as too restrictive.
5. Many are put off because of the inconvenience of travelling to a network contact venue.
6. Many have a fear of pitching their services or products to other business contacts.
7. Most feel attending a contact network event with 25 business people only allows you to speak to 4 or 5 others. 8. Many exhaust the groups business contact and business opportunities quickly and become bored.
9. Many business people are IT technophobe and get stressed about establishing new business contacts.
10. Most perceive contact networks to be an all time consuming endeavour.
Ask any business contact manager for their response to the above negativity list and he or she will offer you the following information.
1. Most Business Owners Are Too Lazy To Contact Network
Fundamentally all business owners know that business social networking is a cost effective way of generating new business opportunities, but believe that the time it takes to register on line or attend corporate network regional events affects their normal working schedules.
Contemporary networks have made the process of online registration an easy to use facility for every new business contact that can be completed within 5 minutes and gives each business contact a presence immediately. No waiting for a network contact, or business contact manager acceptance. Easy small business networking editing facilities, video support and simple contact network formats take away the ?laziness? negative that currently exists.
2. No Perceived Need For Business Social Networking
All business contacts can only benefit from networking if they recognise a benefit in doing so. Many may have tried varying levels of contact networks, but feel that the need to attend does not outweigh the benefits.
Business Contact TIP:
Business Networking provides impressive returns on investment, with one in five SMEs (20%) stating they made more than ?10,000 from networking in the past year. Almost half (44%) made more than ?1,000. A recent survey revealed that business networking accounted for 79% of all new business sales. (source: infinet.com)
Some modern networks have designed their portfolio of services to ensure that each individual business owner benefits from the ability to network through its online and regional chamber meeting programmes. The structure of some of these networks provides immediate benefits with up to 100 member contacts, ?1,000 worth of business consultancy services from preferred partners, on line and regional memberships and local, national and international exposure.
3. No Desire To Join Small Business Networking
Currently the perceived contact network environment created by ?contact networks, networking clubs and corporate network organisations? has alienated a number of business contacts who have no desire to join as they feel that the formats and operational content create an arena that is unfamiliar and unfriendly.
I suggest you look for a contact network that has structured their business in a way that creates a friendly, open and honest environment whether it is on line, or at regional meetings.
4. Many Consider The Associated Costs Of Joining A Corporate Network As Too Restrictive The cost of joining either an online or regional business social networking community, for small businesses, can be deemed as excessive compared to the perceived benefits of the network contact. For a new business contact trying to find out how much it costs to join is difficult. Sometimes advance access to information is restricted by the need to actually attend an initial meeting where sales tactics are utilised to get you to join.
A quarter (25%) of small business owners say they spent more than ?1000 on networking over the last year, with a further 26% paying between ?100 and ?499 (source: infinet.com)
5. Many Are Put Off Because Of The Inconvenience Of Travelling To A Network Contact Venue
Every business contact manager I know advises that most regional contact network meetings tend to be held in central points close to the particular region in question. For some small business networking members it is not an issue, but for a number of business contacts it can take up valuable time in travelling to and from business social networking meetings especially if they are held on a weekly basis.
When asked when they prefer to attend such events, 27% said at breakfast, 25% liked evenings, 13% chose lunchtime, and 34% were happy networking anytime of the day (source: infinet.com)
6. Many Have A Fear Of Pitching Their Services Or Products To Other Business Contacts
Our business contact manager states that the ?pitching? or ?promotion? of your business products or services by any new business contact is deemed to be an acceptable part of your involvement with most small business networking groups. This for some is an easy exercise and a confident business contact ?pitch? is certainly a great way of enhancing your corporate network and business opportunities. However a lot of business contacts experience a ?network contact fear? of presenting to a room full of strangers. This not only inhibits their ability to endorse their businesses, but is a main reason for not joining a business social networking event in the first place.
7. Most Feel Attending A Contact Network Event With 25 Business People Only Allows You To Speak To 4 Or 5 Others
Current perception of contact networks is that established contact network members ?stick together? and are very difficult to interact with. A new business contact tends to only communicate with the new members or with members who are seated in their immediate vicinity.
8. Many Exhaust The Groups Business Contact And Business Opportunities Quickly And Become Bored
A business contact manager advises that the contact network method for business contacts who are good communicators will soon exhaust the small business networking groups business potential and even though you have made initial contact with all network contact members, the benefits of attending every corporate network meeting become less appealing.
? I tried a Business Referral group for a while but realised even with 40 people, once I had pitched my wares to them for a few weeks it was all said. Nothing was new anymore?. (Source Teneric Business Forums)
9. Many Business People Are IT Technophobe And Get Stressed About Establishing New Business Contacts
With the business social networking and contact networks growing at an alarming rate, the need for a business contact to have a business presence in both sectors is paramount. Many a new business contact has a website presence that provides an online brochure to potential customers; however the need to network your business via online facilities is still causing problems with business owners. The time and complex online form filling to register and profile your business can be daunting, and for individuals who are not IT literate, sometimes impossible.
10. Most Perceive Contact Networks To Be An All Time Consuming Endeavour
Many a business contact manager will inform you that the combination of an online contact network and a business social networking hard group meeting must be a very time consuming activity for every new business contact.
In reality, any business contact who joins an online corporate network and a small business networking hard group takes up very little time each month. If you adopt a very proactive mind-set with your business contacts then your business can be poised for exponential growth.
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